Providing market intelligence for more than 35 years

In The News

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants, smart home technology has invaded consumers’ homes and shows no sign of disappearing anytime soon. Indeed, according to a study conducted by consulting firm Parks Associates, smart home device adoption has increased by more than 64 percent in the past two years, with 23 percent of households owning three or more smart home devices. This is particularly true for devices that provide security with 38 percent of Americans owning a home security product. This percentage is likely to increase as 7 in 10 homebuyers claimed that safety and security was the primary reason, after convenience, that they would be seeking out smart homes, according to a report published by Security.org last year.

From the article "Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities" by Nate Wilfert. 

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...