Providing Market Intelligence for 40 Years

In The News

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilities like multiple match choices, in-game analytics or recording to watch later. 

“Sports audiences, particularly younger viewers, increasingly expect control, choice and interactivity – whether that’s switching between games, watching multiple events at the same time or following player performance stats for betting purposes,” said Michael Goodman, Director, Entertainment Research at Parks Associates. “As multiview becomes a standard feature that subscribers demand from premium sports services, providers need practical, cost-effective streaming architecture to deploy it at scale.” 

From the Broadpeak press release, "Broadpeak launches Multiview solution to simplify multi-stream live sports viewing"

Previously In The News

19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services

Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data. Many house...

Facebook Leads New Social Mobile Commerce Charge

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their brow...

OTT Churn Rises As Consumers Switch And Sample

Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time. About 85% of U.S. broadband...

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of those...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive