Providing Market Intelligence for 40 Years

In The News

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilities like multiple match choices, in-game analytics or recording to watch later. 

“Sports audiences, particularly younger viewers, increasingly expect control, choice and interactivity – whether that’s switching between games, watching multiple events at the same time or following player performance stats for betting purposes,” said Michael Goodman, Director, Entertainment Research at Parks Associates. “As multiview becomes a standard feature that subscribers demand from premium sports services, providers need practical, cost-effective streaming architecture to deploy it at scale.” 

From the Broadpeak press release, "Broadpeak launches Multiview solution to simplify multi-stream live sports viewing"

Previously In The News

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...