Providing Market Intelligence for 40 Years

In The News

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilities like multiple match choices, in-game analytics or recording to watch later. 

“Sports audiences, particularly younger viewers, increasingly expect control, choice and interactivity – whether that’s switching between games, watching multiple events at the same time or following player performance stats for betting purposes,” said Michael Goodman, Director, Entertainment Research at Parks Associates. “As multiview becomes a standard feature that subscribers demand from premium sports services, providers need practical, cost-effective streaming architecture to deploy it at scale.” 

From the Broadpeak press release, "Broadpeak launches Multiview solution to simplify multi-stream live sports viewing"

Previously In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...