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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

The Smart Money: Deep Dive on the False Alarm Issue

3 Billion More Reasons to Buy Amazon Stock

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Streaming is transforming the telco bundle – Industry Voices: Sorensen

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