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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

Google Home now has a screen — and, soon, Spotify

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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