In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Telcos have an in when it comes to in-building AI

Majority of US Online Households Join Energy Programs Today

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

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