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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Google's Nest Struggles Could Set Back The IoT Movement

Smart Home Gadgets Need To Live Together

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