Register

I agree with the Privacy Policy

In The News

Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets

April 02, 2014

Major TV broadcasters are starting up a locally based interactive TV trial in three markets which will deliver enhanced content and advertising during local TV newscasts.

Parks Associates estimates the number of smart TV U.S. homes will reach 42 million this year, representing 36% of all TV households.

From the article, "Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets" by Wayne Friedman.

Previously In The News

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

‹
1
2
...
18
19
20
21
22
23
24
...
41
42
›