One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have in their home, much less how much speed that they actually need. In recent Parks Associates survey results, 43% of U.S. broadband households are unwilling to guess at their broadband speed, even when provided broad ranges as options. An additional 7% claim to subscribe to gigabit-speed services, a figure that seems high when considering the limited availability of such service offerings.
From the article "Broadband’s New Race to the Top" by Brett Sappington.
In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America. Parks Associates...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...
