Providing Market Intelligence for 40 Years

In The News

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70 percent of U.S. broadband households have a home network router, according to Parks, only 11 percent are using a whole-home WiFi mesh-networking product. Further, only 22 percent are using any kind of WiFi network extender to improve coverage throughout their home.

“Mesh network systems, also referred to as ‘whole-home Wi-Fi’ by makers and retailers, are designed to maximize Wi-Fi coverage and performance in the home. They can replace the home Wi-Fi routers and network extenders that are commonly provided by broadband providers today,” Kristen Hanich, Senior Analyst at Parks Associates, said in a statement. “With WiFi the dominant method of connection in the home, having a strong signal is necessary for proper function of the multiple connected CE and smart home products consumers are buying. There is still plenty of room to grow for mesh networking products.”

From the article "Bringing WiFi Routers Out of the Shadows" by Rob Stott.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

'Skinny bundles' step up challenge to US Big Cable

Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they de...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...