Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research from Parks Associates revealed a 140% year on year increase on the number of households with a voice search enabled device, further reinforcing the growing popularity.
Voice search is powered by knowledge graphs. Formally in SEO, if you were not ranking on page 1 of Google then you would not show up. Now, if you are not in the knowledge graph, you won’t show up. The way we search is changing and it is now about being the answer.
From the article "BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?" by Alex Harber.
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
