Providing Market Intelligence for 40 Years

In The News

Booming Spanish SVOD Faces Lack Of Pay-TV Culture

“What makes Spain unique in Western Europe is that about half of households have broadband but not pay-TV, one of the highest Internet-only household rates in Europe, according to research firm Parks Associates. And consumers in Spain are also more likely than those in France, Germany and the UK to trade in a pay-TV subscription in favour of a digital video service,” says the analysis.

From the article "Booming Spanish SVOD Faces Lack Of Pay-TV Culture" by Juan Fernandez Gonzalez.

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...