“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance information and safety features.”
We’re moving past the early adopter phase of connected cars.
Jennifer Kent, a director at Parks Associates.
From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
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According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...
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