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In The News

Blu-Ray Struggles in the Streaming Age

“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, director of research at Parks Associates.

And the ongoing rise of 4K TV adoption could give Blu-ray a boost.

From the article "Blu-Ray Struggles in the Streaming Age" by Chris Morris.

Previously In The News

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...

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