“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, director of research at Parks Associates.
And the ongoing rise of 4K TV adoption could give Blu-ray a boost.
From the article "Blu-Ray Struggles in the Streaming Age" by Chris Morris.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
