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Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8

Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said to be in the works that will “aggregate programming from apps that already offer live streaming.”

Apple has failed to make as big of an impact in the living room as it has in the pocket (iPhone) or on the desk (Mac) up to this point. A recent survey from Parks Associates shows that Apple lags behind Google, Amazon and Roku when it comes to streaming media player market share, with the install base trending downward from Q1 last year to Q1 2017. Apple’s high prices put it at a disadvantage.

From the article "Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8" by Jacob Siegal.

Previously In The News

Apple plans to reveal updated TV box in September

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for st...

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