In The News

Beyond The Statistics: What Smart Home Users Really Think

June 07, 2016

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging with the app experience? That question can be answered by analyzing the content and sentiment of consumer app reviews.

From the article "Beyond The Statistics: What Smart Home Users Really Think" by Makenna Breitenfeld.

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Beyond The Statistics: What Smart Home Users Really Think

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Streaming service bundles are a new way to attract subscribers

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

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