Providing Market Intelligence for 40 Years

In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't discovering streaming for the first time; they're deciding whether to upgrade something they already own. That's a different question, and CR's testing framework is built to answer it.

From the Gadget Hacks article, "Best 4K Streaming Device: What Consumer Reports Really Scores"

Previously In The News

On a Netflix free trial? A third of you will likely pay up

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs t...

Editor's Corner—Digging my new Spectrum internet service … but where’s the Wi-Fi optimization?

And it's not just the larger operators who have recognized the need to control the customer Wi-Fi experience. In 2015, for example, midwestern operator Midcontinent Communications partnered with AirTi...

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

Studies show rapid uptick in dual SVOD subscriptions; another tech blog declares cable industry 'doomed'

The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services. Based on the Parks report, te...