In The News

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

November 15, 2016

Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double that of other age groups.

From the article "Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?" by Andrew Burger.

Previously In The News

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then. From the article, "Are...

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

‹
1
2
3
4
5
6
7
8
9
10
...
759
760
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Previously In The News

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

Comcast’s StreamSaver bundle ups price to $18 a month

5 Things to Know: November 22

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store