Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double that of other age groups.
From the article "Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?" by Andrew Burger.
Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market researc...
“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
