Providing market intelligence for more than 35 years

In The News

Attention Moves Beyond 4K Resolution To HDR And ‘Ultra HD Premium’ At CES

Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purchase intentions in key European markets that point to an appetite for 4K screens, at least. The company reported that among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4K TV even though content is not yet widely available.

From the article "Attention Moves Beyond 4K Resolution To HDR And ‘Ultra HD Premium’ At CES" by John Moulding.

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...