Providing market intelligence for more than 35 years

In The News

AT&T Wants to Reach Out and Touch Personalized Healthcare

“John Mattison at Kaiser started his presentation by encouraging everyone in the audience to hug, which got a lot of laughs but achieved his goal of emphasizing the importance of social health in succeeding in this market,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “John focused on personalization and consumer engagement, the key topics for the first day at the Connected Health Summit. Today we are hosting multiple sessions to examine the business models necessary for driving growth in this rapidly changing market.”

The Connected Health Summit, if you’re not familiar, is hosted by Parks Associates and features two days of panel discussions with over 200 executives including device makers and distributors, healthcare providers, insurance and health institutions, software and app developers, telecom and broadband service providers, technology enablers, brands and merchants, mobile infrastructure providers.

The event focuses on technology and policy advancing the consumerization of health as new entrants push market innovation and require partnerships for success.

From the article "AT&T Wants to Reach Out and Touch Personalized Healthcare" by Michael Essany.

Previously In The News

Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...

Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates

New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates...

Parks Associates Research Sheds Light On Smart Garage Opener Usage

According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...