In The News

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

Previously In The News

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

‹
1
2
...
364
365
366
367
368
369
370
...
759
760
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Smart household devices may be your biggest security blindspot

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store