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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Sling TV: How Many Subscribers Does It Have?

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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