Providing Market Intelligence for 40 Years

In The News

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

Previously In The News

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

The Complete Guide To Android Pay In The UK

The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, b...

BizTechReports latest analyst roundup features analyst perspective on 4k TV, smart watches, and IoT

Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...