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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

March 30, 2016

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

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About Parks Associates

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Previously In The News

Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

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