Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.
"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.
From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
