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In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

March 10, 2025

home automation

The Orange County Register

smart video devices

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of households in 2018.

California’s video doorbell usage is “about the same as the national average,” according to Parks Associates — not surprising since Ring was born in a Pacific Palisades garage. Hence, it’s likely that hundreds, if not thousands, of Pacific Palisades and Altadena residents watched homes burn in real time.

As of 2024, Hawthorne-based Ring doorbells continue to dominate in U.S. market share, followed by ADT, Blink, Simplisafe and Google Nest, according to Parks Associates.

From the article, "As LA wildfires raged, these residents watched their homes burn on doorbell video" by Jeff Collins

Previously In The News

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More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...

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Tom Kerber, who leads Parks Associates’ research in the areas of home controls, energy management and home networks, told SSN that ISC West allows him to meet face-to-face with leaders in the industry...

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