Register

I agree with the Privacy Policy

In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

March 10, 2025

home automation

The Orange County Register

smart video devices

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of households in 2018.

California’s video doorbell usage is “about the same as the national average,” according to Parks Associates — not surprising since Ring was born in a Pacific Palisades garage. Hence, it’s likely that hundreds, if not thousands, of Pacific Palisades and Altadena residents watched homes burn in real time.

As of 2024, Hawthorne-based Ring doorbells continue to dominate in U.S. market share, followed by ADT, Blink, Simplisafe and Google Nest, according to Parks Associates.

From the article, "As LA wildfires raged, these residents watched their homes burn on doorbell video" by Jeff Collins

Previously In The News

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...

Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...

‹
1
2
...
53
54
55
56
57
58
59
...
730
731
›