Providing Market Intelligence for 40 Years

In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of households in 2018.

California’s video doorbell usage is “about the same as the national average,” according to Parks Associates — not surprising since Ring was born in a Pacific Palisades garage. Hence, it’s likely that hundreds, if not thousands, of Pacific Palisades and Altadena residents watched homes burn in real time.

As of 2024, Hawthorne-based Ring doorbells continue to dominate in U.S. market share, followed by ADT, Blink, Simplisafe and Google Nest, according to Parks Associates.

From the article, "As LA wildfires raged, these residents watched their homes burn on doorbell video" by Jeff Collins

Previously In The News

Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video

Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Security trends to watch for in 2023

There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...