Providing Market Intelligence for 40 Years

In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of households in 2018.

California’s video doorbell usage is “about the same as the national average,” according to Parks Associates — not surprising since Ring was born in a Pacific Palisades garage. Hence, it’s likely that hundreds, if not thousands, of Pacific Palisades and Altadena residents watched homes burn in real time.

As of 2024, Hawthorne-based Ring doorbells continue to dominate in U.S. market share, followed by ADT, Blink, Simplisafe and Google Nest, according to Parks Associates.

From the article, "As LA wildfires raged, these residents watched their homes burn on doorbell video" by Jeff Collins

Previously In The News

Why Facebook may need to work faster to stop the flow of fake news

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...