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As it turns a year old, AT&T’s streaming service hits a milestone

The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customers can get $25 off their first month of service in accordance with DIRECTV NOW’s one year anniversary.

"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of research for Dallas-based Parks Associates, in a release from AT&T.

From the article 'As it turns a year old, AT&T’s streaming service hits a milestone" by Shawn Shinneman.

Previously In The News

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With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

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In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

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There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...

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