The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customers can get $25 off their first month of service in accordance with DIRECTV NOW’s one year anniversary.
"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of research for Dallas-based Parks Associates, in a release from AT&T.
From the article 'As it turns a year old, AT&T’s streaming service hits a milestone" by Shawn Shinneman.
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...
