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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.

The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of subscribers switch their service once they subscribe.

From the article "As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service" by Luke Bouma."

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To get a sense of how big the MDU market is, Parks Associates research reveals that 34% of US broadband households are MDU residents. After reading that it’s roughly one in three, I suppose that makes...

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Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

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