Providing market intelligence for more than 35 years

In The News

As AT&T issues results, strategy is key to future

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.

"They've definitely taken two different directions," he said.

"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."

From the article "As AT&T issues results, strategy is key to future" by Nova Safo.

Previously In The News

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...

Nearly half of iPhone users own a connected health device

Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Asso...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...