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As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

July 12, 2017

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

Nest selling cheaper Internet-connected thermostat to reach masses

Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...

Western European Smart Thermostat Sales To Hit 1 Mln By 2020

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Nest selling cheaper Internet-connected thermostat to reach masses

Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...

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About Parks Associates

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Nest selling cheaper Internet-connected thermostat to reach masses

Western European Smart Thermostat Sales To Hit 1 Mln By 2020

Nest selling cheaper Internet-connected thermostat to reach masses

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