Providing market intelligence for more than 35 years

In The News

Are We Watching the Death of SMS?

It’s not uncommon to see smartphone users with their heads down, rapidly typing away during an intense messaging conversation, and SMS is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat. Data released in October 2014 by Parks Associates forecast that the volume of OTT mobile messages worldwide would rise from 10.0 trillion to a massive 67.0 trillion between 2013 and 2018. Meanwhile, global text message volume was expected to fall from 9.0 trillion to 6.7 trillion.

From the article "Are We Watching the Death of SMS?" 

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Analysts’ Recommendations Stocks to Watch: Rite Aid Corporation (NYSE:RAD) & Comcast Corporation (NASDAQ:CMCSA)

Market research firm Parks Associates estimates that 50 percent of North American broadband households will have a smart home device by 2020. Xfinity Home offers its customers a new generation of home...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...