Providing market intelligence for more than 35 years

In The News

Are Voice Assistants Like Alexa Making Your Car Less Secure?

Technology companies continue to throw everything from smart door locks to remote-controlled Crock-Pots into the marketplace, but coordinating such gadgets has been an elusive goal—until Amazon’s Alexa came along. Consumers have embraced Alexa’s voice-activated “skills,” which are essentially preset functions. According to a recent survey by Parks Associates, 55 percent of U.S. households now would prefer to use voice controls to manage smart home and entertainment devices.

Could the same become true for the American automobile? 

From the article "Are Voice Assistants Like Alexa Making Your Car Less Secure?" by John R. Quain.

Previously In The News

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as fol...