Providing Market Intelligence for 40 Years

In The News

Are Voice Assistants Like Alexa Making Your Car Less Secure?

Technology companies continue to throw everything from smart door locks to remote-controlled Crock-Pots into the marketplace, but coordinating such gadgets has been an elusive goal—until Amazon’s Alexa came along. Consumers have embraced Alexa’s voice-activated “skills,” which are essentially preset functions. According to a recent survey by Parks Associates, 55 percent of U.S. households now would prefer to use voice controls to manage smart home and entertainment devices.

Could the same become true for the American automobile? 

From the article "Are Voice Assistants Like Alexa Making Your Car Less Secure?" by John R. Quain.

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...