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Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks is fantastic, Paul Scheer and Rob Heubel’s Uber parody Drive Share was light and innovative, and The Break with Michelle Wolf executive producer Daniel Powell’s mini-series Thanksgiving is staggeringly funny and should be for Thanksgiving what National Lampoon’s Christmas Vacation is for Christmas.

“People who follow the industry can barely keep up with what the new programming is on every service, and no one ever knew what was the best content was on Go90,” Hunter Sappington, a media analyst for Parks Associates, said in an interview with Decider.

From the article "Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?" by Scott Porch.

Previously In The News

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Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

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According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

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