Providing market intelligence for more than 35 years

In The News

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates.

However, none have risen to the same level of success, and even Pokémon Go was "successful mainly because of its tie-in to the extremely popular Pokémon brand, as well as its core gameplay elements," she told TechNewsWorld.

The question is whether this game could be too ambitious for today's AR technology.

From the article "AR in Harry Potter Game Is Next Best Thing to Real Magic" by Peter Suciu.

Previously In The News

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive