Providing market intelligence for more than 35 years

In The News

Apple Watch future is bright as U.S. smartwatch sales seen primed for surge

New research from Parks Associates indicates smartwatch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midyear 2016. The research firm will discuss its latest consumer research on wearables, the smart home, and the connected consumer at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer at CES 2016, January 6-7 in Las Vegas.

From the article "Apple Watch future is bright as U.S. smartwatch sales seen primed for surge" by macdailynews.com.

Previously In The News

Streaming Plays Nicely With Cable VOD, Netflix Is New Norm

Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, compris...