Providing market intelligence for more than 35 years

In The News

Apple Unveils A More Powerful Apple TV, Shipping In October

Alongside support for apps and games and Siri, the Apple TV ships with a new remote that includes physical buttons, motion controls support, and a glass touch surface at the top.

But its the new remote that’s making gaming so interesting on the new device – with Wii-like motion controls and support for multiplayer gaming, players can do things like swing the remote to bat a baseball, for example.

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable battery lasts 3 months per charge.

The promise of an App Store and gaming support has led some analysts to already predict that Apple TV would have meaningful impact on Apple’s bottom line. For instance, J.P. Morgan recently estimated that Apple could sell 24 million units of the new Apple TV in 2016.

This revamp – Apple TV’s first notable refresh since the current design was unveiled in late 2010 – could move the device further up the chart in terms of connected TV device sales, as well, where it has been lagging. A Parks Associates report from August stated that Roku led streaming media device sales in 2014, followed by Google and Amazon, then Apple TV.

From the article "Apple Unveils A More Powerful Apple TV, Shipping In October" by Sarah Perez.

Previously In The News

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...