Providing Market Intelligence for 40 Years

In The News

Apple Unveils A More Powerful Apple TV, Shipping In October

Alongside support for apps and games and Siri, the Apple TV ships with a new remote that includes physical buttons, motion controls support, and a glass touch surface at the top.

But its the new remote that’s making gaming so interesting on the new device – with Wii-like motion controls and support for multiplayer gaming, players can do things like swing the remote to bat a baseball, for example.

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable battery lasts 3 months per charge.

The promise of an App Store and gaming support has led some analysts to already predict that Apple TV would have meaningful impact on Apple’s bottom line. For instance, J.P. Morgan recently estimated that Apple could sell 24 million units of the new Apple TV in 2016.

This revamp – Apple TV’s first notable refresh since the current design was unveiled in late 2010 – could move the device further up the chart in terms of connected TV device sales, as well, where it has been lagging. A Parks Associates report from August stated that Roku led streaming media device sales in 2014, followed by Google and Amazon, then Apple TV.

From the article "Apple Unveils A More Powerful Apple TV, Shipping In October" by Sarah Perez.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive