Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base, marking the first time that any service had eclipsed Netflix in the United States.
From the article, "Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023" by Matt Tamanini.
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
