Providing Market Intelligence for 40 Years

In The News

Apple TV struggling to keep up with Amazon Fire TV sales

Some new research indicates that Apple TV has fallen from grace, at least when it comes to streaming media boxes over in the States.

Apple, Amazon, Google and Roku dominate almost the entire market over in the US, according to the latest figures from Parks Associates – spotted by Digital Spy – with the big four holding an 86 per cent stranglehold when it comes to streaming media hardware.

However, Apple has fallen into fourth place in terms of unit shifted, behind Amazon which is now in third position. Roku is the market leader carving out 34 per cent of all streaming media devices sold in America, followed by Google which is considerably behind in second place on 23 per cent.

Barbara Kraus, Director of Research at Parks Associates, commented: “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.

From the article "Apple TV struggling to keep up with Amazon Fire TV sales" by Darren Allan.

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive