Bringing another marquee sports night could be good for Apple TV+, which by some estimates lags well behind other major SVODs in terms of U.S. uptake.
And in a recent column on StreamTV Insider, Parks Associates’ Jennifer Kent pegged sports as a key differentiator to watch for in 2025, as platforms evolve the viewing experience and offer more interactive capabilities.
“Platforms will continue to battle it out over sports rights as well as other sports-centric exclusive and shoulder content with the goal of ultimately attracting and retaining these highly desirable viewers,” wrote Kent. “Ultimately, sports fans will be better served with a more organized and immersive fan-centric experience.”
From the article, "Apple TV+ serves MLS Sunday matches, expands Season Pass distribution partnerships" by Bevin Fletcher
Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
