Providing market intelligence for more than 35 years

In The News

Apple TV Sees Impressive Sales Growth in 2015

Apple Inc.’s (NASDAQ:AAPL) fourth-gen Apple TV unit sales grew 50% year-over-year (YoY) in 2015, MacRumors reports, citing data shared by Parks Associates. The full-blown OS and Siri integration helped lift sales of Apple TV during the year.

As per the data from Parks Associates, Apple TV ranked as the fourth most popular streaming device in the US, behind Roku, Amazon, and Google. Apple TV accounted for 20% of streaming media devices purchased during 1Q15-1Q16. In contrast, Roku claimed 30%, while Google and Amazon each accounted for 22%.

From the article "Apple TV Sees Impressive Sales Growth in 2015" by Mohid Ahmed.

Previously In The News

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Netgear Announces Orbi Tri-band WiFi System for Greater Home WiFi Coverage

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...