The Apple TV was the fourth most well known streaming media device in the United States in 2014. The news was reported by Parks Associates.
The sales of the Apple TV were overshadowed by Roku, Google, and Amazon sales. Roku keeps on being the most famous brand in terms of streaming media device.
Roku represents 34 percent of units sold. Google and its Chromecast were responsible for 23 percent sales. Amazon's Fire TV was the third choice, while Apple came in fourth.
In 2013, the Apple TV was the third most popular streaming media device. However in 2014, it fell behind the recently introduced Fire TV and Fire TV Stick.
As per the data, around 20 percent of U.S. households possess one or more streaming media players. Regarding the matter of continuous use, Roku devices are obviously at the highest point.
From the article "Apple TV Sales Rank Fourth in US Streaming Device Market" by Ahmed Humayun.
Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
